Grade 10 media technology – 1.1 Introduction to Media Technology Quiz

1. What is 'media technology' primarily concerned with in the context of media content creation?

Only the artistic style of a television programme
The study of ancient languages used in media
The sale and pricing of printed newspapers only
The tools and processes used to produce, distribute and consume media content
Explanation:

Media technology covers the equipment, software and workflows used to create, deliver and access media, not just artistic style, ancient languages, or only newspaper sales.

2. Which of the following is a common stage in the media content creation process?

Translation, interpretation and arbitration
Importing, exporting and recycling
Pre-production, production and post-production
Distribution, taxation and retirement
Explanation:

Media content creation typically follows three main stages: planning (pre-production), actual recording or creation (production), and editing/finishing (post-production).

3. What is the purpose of a storyboard in media production?

To file tax returns for media companies
To program the camera's firmware
To translate dialogue into another language
To visually plan scenes and camera angles before production
Explanation:

A storyboard is a sequence of drawings that helps filmmakers plan shots, camera movement and scene composition prior to shooting.

4. When creating content for a Kenyan teenage audience, why is identifying the target audience important?

It guarantees the content will go viral
It removes the need for copyright permissions
It helps choose relevant topics, tone and distribution channels
It ensures the content costs nothing to produce
Explanation:

Knowing the target audience guides decisions about subject matter, language, style and where to publish so the content resonates and reaches them.

5. Which file format is commonly used for web video and supported across most browsers and smartphones?

DOCX
PDF
FLAC
MP4
Explanation:

MP4 is a widely supported video container for web and mobile playback; DOCX and PDF are document formats, FLAC is an audio format.

6. What does 'resolution' refer to in digital images and video?

The type of battery used in a camera
The date a file was created
The number of pixels that make up an image or frame
The speed at which audio plays
Explanation:

Resolution describes pixel dimensions (e.g., 1920x1080) which determine image/video clarity and detail.

7. Which lighting setup is best to avoid harsh shadows on a subject's face during an interview?

Rely solely on the camera's flash
Use soft, diffused front lighting and fill lights
Only use a single, bare light bulb from above
Place strong light directly behind the subject
Explanation:

Soft, diffused front lighting plus fill reduces harsh shadows and produces an even, flattering look for interview subjects.

8. What is the main role of a script in media content creation?

Provide dialogue and directions for scenes to guide production
Encrypt the final video file
Determine the camera's aperture automatically
Replace the need for actors on set
Explanation:

Scripts give structure, dialogue and stage directions so production teams and performers know what to record.

9. What is 'b-roll' footage used for in video production?

To increase the file size of a video for archival purposes
To show only the video codec information
To provide supporting visuals that cover cuts and illustrate the story
To replace the main audio track
Explanation:

B-roll are supplementary shots (e.g., location, actions) used to enhance storytelling and hide edits in the main footage.

10. Which practice ensures ethical use of images or music in your media project in Kenya?

Always use whatever is easiest to download from the internet
Assume school projects are exempt from copyright
Use private photos without asking because they were posted online
Obtain permission or use properly licensed or public-domain works
Explanation:

Ethical and legal use requires permission from rights holders or using licensed/public-domain materials; internet posting doesn't remove rights.

11. What is 'mobile journalism' (MoJo)?

A form of journalism that only uses printed paper
Reporting and creating media content using smartphones and mobile tools
A job that requires no internet access
Journalism conducted exclusively from radio studios
Explanation:

Mobile journalism involves shooting, editing and publishing news content with phones and portable apps, useful in many Kenyan contexts.

12. Why is audio quality important in media content?

Poor audio makes content hard to understand even if video is good
High audio levels will always make a video more popular
Audio can be omitted safely to improve viewer engagement
Audio quality only matters for radio, not video
Explanation:

Clear audio is essential for comprehension and viewer engagement; bad sound undermines the overall production regardless of video quality.

13. What is metadata in digital media files?

The visual effects applied to a video clip
A special type of microphone
Information about a file such as title, creator, date and keywords
The battery level of the recording device
Explanation:

Metadata describes file attributes (author, date, keywords) and helps organise, search and manage media assets.

14. Which of the following is a basic camera setting that affects exposure?

Resolution, bitrate and sample rate (audio only)
Colour of the tripod
Aperture, shutter speed and ISO
Font size, spellcheck and margins
Explanation:

Aperture, shutter speed and ISO control how much light the camera sensor receives and thus determine exposure.

15. What does 'editing' involve in media production?

Counting the number of viewers a show will have
Selecting, arranging and refining audio and video to create the final piece
Only storing raw footage without changes
Designing the physical set construction
Explanation:

Editing brings together footage, sound and graphics to build a coherent finished product; it is not merely storage or set design.

16. Which platform is commonly used by Kenyan teens to share short video content?

Printed newsletters
Fax machines
TikTok
Shortwave radio
Explanation:

TikTok is a popular app among teens for creating and sharing short videos; fax, shortwave radio and print are not typical for short viral clips.

17. What is the purpose of a content brief before starting production?

To list only the colours to use in a logo
To register the final piece with authorities
To outline goals, target audience, message and technical needs
To schedule commercial breaks on radio
Explanation:

A content brief sets objectives, audience, key messages and practical requirements so the production stays focused and efficient.

18. Which of these is an important consideration for online safety when creating media?

Always post full personal details to build trust
Protect personal information and obtain consent before sharing others' images
Use default passwords for all accounts
Share other people’s private messages to make the story more exciting
Explanation:

Online safety includes protecting privacy, using strong passwords and getting consent for sharing images; oversharing or sharing private messages is unsafe and unethical.

19. In a news report, what does 'balance' mean?

Presenting different viewpoints fairly and accurately
Having the same background music throughout
Using identical camera models for all shots
Using equal numbers of shots in every scene
Explanation:

Balance in journalism means giving fair representation to relevant perspectives so the audience can form an informed view.

20. Which career might a student interested in media technology consider in Kenya?

A surgeon who never uses media
Only farming with no media skills
Video editor, broadcast technician or social media manager
A role that fixes plumbing without any media knowledge
Explanation:

Media technology opens careers such as editing, technical support for broadcasts and managing online platforms; other options listed are unrelated.

21. What is 'compression' in digital media files?

Adding more colours to an image
Changing the author name in metadata
Physically squeezing a hard drive to make it smaller
Reducing file size by removing or encoding data more efficiently
Explanation:

Compression decreases file sizes for easier storage and transmission by encoding data more efficiently; it doesn't alter colour directly or metadata names.

22. Why is copyright important for media creators?

It forces everyone to share their work for free
It protects creators' rights and ensures they can control and benefit from their work
It bans the use of technology in media
It allows anyone to change your work without permission
Explanation:

Copyright gives creators legal rights over how their work is used, helping them earn recognition and income; it does not mandate free sharing or permit unauthorized changes.

23. What is the main advantage of using a tripod when shooting video?

It improves the camera's audio quality
It stabilises the camera to prevent shaky footage
It increases the camera's battery life automatically
It guarantees better acting from participants
Explanation:

A tripod holds the camera steady, resulting in smooth, professional-looking footage; it does not affect battery life, audio, or acting.

24. Which principle helps make media content accessible to viewers with hearing difficulties?

Publishing only on audio platforms
Removing all background music
Increasing the video resolution only
Adding accurate captions or subtitles
Explanation:

Providing captions/subtitles allows people who are deaf or hard of hearing to access spoken content; changing resolution or removing music does not ensure accessibility.

25. What should you check before publishing a video to ensure it loads well for Kenyan viewers with limited internet?

Optimize file size and provide lower-resolution versions
Only publish the highest-resolution version with no alternatives
Upload files in a format that only plays on desktop computers
Never test the video on a mobile device
Explanation:

Offering smaller, lower-resolution files helps viewers with limited bandwidth access content; always test on mobile and avoid desktop-only formats.