Grade 10 media technology – Media Ownership and Management Quiz
1. What is media ownership?
Media ownership refers to the individuals, companies, or groups that control and finance a media outlet and make decisions about its operations.
2. Which of the following is an example of a public broadcaster in Kenya?
KBC is Kenya's state-owned public broadcaster, while the others are private media companies.
3. What is a community radio station intended to do?
Community radio focuses on local issues and involves local people in producing and sharing information relevant to their community.
4. Which body in Kenya issues broadcasting licenses and regulates telecommunications?
The Communications Authority of Kenya regulates broadcasting and telecommunications, including issuing licenses.
5. Why is media plurality important in a democracy?
Media plurality prevents concentration of power and supports informed public debate by providing diverse viewpoints.
6. What does cross-media ownership mean?
Cross-media ownership occurs when a single owner or company controls multiple kinds of media platforms.
7. Which revenue source is most common for commercial media in Kenya?
Commercial media mainly earn money from selling advertising space or airtime to businesses.
8. What is editorial independence?
Editorial independence allows reporters and editors to make news decisions free from undue influence, supporting fair and accurate reporting.
9. Which Kenyan institution handles complaints and standards for journalists?
The Media Council of Kenya promotes media standards, handles complaints, and supports professional ethics among journalists.
10. What is media concentration?
Media concentration refers to ownership being concentrated in the hands of a small number of companies, which can limit diversity of viewpoints.
11. Which of the following is a risk of high media ownership concentration?
Concentration can reduce competition and limit diversity in content and viewpoints, harming the public interest.
12. What should be included in a simple media business plan for a new radio station?
A business plan needs to identify who the station will serve, how it will earn money, and the costs involved to show it is viable.
13. How can a media start-up in Kenya raise initial funds?
Start-ups commonly use personal savings, bank loans, donor grants, or investor capital to finance operations.
14. What role does audience research play in media management?
Audience research informs programming, marketing, and advertising strategies so media match audience needs and attract revenue.
15. Why is a code of ethics important for a media organisation?
A code of ethics guides journalists and staff to maintain trust with the public through responsible reporting.
16. Which of these is an example of intellectual property a media firm must protect?
Copyright protects original creative works like articles, photos, and broadcasts from unauthorised use.
17. What is a media manager's primary responsibility?
Media managers coordinate staff, budgets, content and strategy to ensure the organisation meets its objectives.
18. How can digital platforms help Kenyan media entrepreneurs?
Digital platforms allow media to reach more people, offer subscriptions or online ads, and reduce some distribution costs.
19. What does a station manager usually do in a radio station?
A station manager handles the practical running of the station, including staff management and operational compliance.
20. Which practice helps maintain editorial independence in a privately-owned media house?
Policies that separate commercial and editorial functions help protect journalism from commercial or owner influence.
21. What is the role of the Kenya Film Classification Board (KFCB)?
KFCB reviews, rates and regulates films and some online audiovisual content to ensure they meet national standards.
22. Which measure can reduce the financial risk of a media business?
Diversifying revenue reduces dependence on one income stream and helps the business survive when one source drops.
23. Why is local content important for Kenyan media entrepreneurs?
Local content resonates more with communities and can build loyal audiences and local advertising support.
24. What does the Competition Authority of Kenya do in relation to media companies?
The Competition Authority assesses business combinations to ensure they do not reduce competition or harm consumers.