Grade 10 media technology – Media Ownership and Management Quiz

Media ownership refers to the individuals, companies, or groups that control and finance a media outlet and make decisions about its operations.

KBC is Kenya's state-owned public broadcaster, while the others are private media companies.

Community radio focuses on local issues and involves local people in producing and sharing information relevant to their community.

The Communications Authority of Kenya regulates broadcasting and telecommunications, including issuing licenses.

Media plurality prevents concentration of power and supports informed public debate by providing diverse viewpoints.

Cross-media ownership occurs when a single owner or company controls multiple kinds of media platforms.

Commercial media mainly earn money from selling advertising space or airtime to businesses.

Editorial independence allows reporters and editors to make news decisions free from undue influence, supporting fair and accurate reporting.

The Media Council of Kenya promotes media standards, handles complaints, and supports professional ethics among journalists.

Media concentration refers to ownership being concentrated in the hands of a small number of companies, which can limit diversity of viewpoints.

Concentration can reduce competition and limit diversity in content and viewpoints, harming the public interest.

A business plan needs to identify who the station will serve, how it will earn money, and the costs involved to show it is viable.

Start-ups commonly use personal savings, bank loans, donor grants, or investor capital to finance operations.

Audience research informs programming, marketing, and advertising strategies so media match audience needs and attract revenue.

A code of ethics guides journalists and staff to maintain trust with the public through responsible reporting.

Copyright protects original creative works like articles, photos, and broadcasts from unauthorised use.

Media managers coordinate staff, budgets, content and strategy to ensure the organisation meets its objectives.

Digital platforms allow media to reach more people, offer subscriptions or online ads, and reduce some distribution costs.

A station manager handles the practical running of the station, including staff management and operational compliance.

Policies that separate commercial and editorial functions help protect journalism from commercial or owner influence.

KFCB reviews, rates and regulates films and some online audiovisual content to ensure they meet national standards.

Diversifying revenue reduces dependence on one income stream and helps the business survive when one source drops.

Local content resonates more with communities and can build loyal audiences and local advertising support.

The Competition Authority assesses business combinations to ensure they do not reduce competition or harm consumers.

A media entrepreneur combines creative ideas with business skills to start and manage media ventures such as radio stations, online platforms or production companies.

KBC is Kenya's state-owned broadcaster and represents public ownership, funded and run by the government for public service broadcasting.

Community media are owned and operated by local people to reflect local issues, culture and participation rather than commercial profit.

Private media often have flexibility and market incentives that allow them to innovate and adapt faster to audience demands.

The Media Council of Kenya promotes professional standards, registers journalists and handles ethical complaints against media practitioners.

Advertising is a primary revenue stream for many media houses in Kenya, where businesses pay to reach audiences through media platforms.

Media plurality ensures citizens access multiple perspectives and helps democracy by preventing any single owner from dominating public opinion.

Editorial independence allows journalists and editors to report fairly and accurately without pressure from owners, advertisers or officials.

A business plan helps founders clarify their audience, income sources, costs and strategy to attract investors and manage the venture.

Operational management handles daily activities such as programming schedules, staffing and technical operations required for broadcasting.

Concentration can limit diversity of opinions and lead to biased coverage if a few owners control what is published or broadcast.

Diversifying revenue—ads, subscriptions, sponsored content and digital services—helps media companies remain financially stable online.

Audience research informs programming, marketing and advertising strategies so media can serve and grow their audiences effectively.

Cross-media ownership means a single company controls multiple media platforms, which can affect diversity and competition.

The Communications Authority of Kenya regulates the broadcast spectrum, issues licenses and oversees technical standards for broadcasters.

CSR means a media company supports social causes, ethical reporting and community development beyond profit-making.

Good governance involves clear rules, accountable leadership and transparent processes that build trust with staff and the public.

Intellectual property rights help media creators earn from their work and prevent unauthorized use or piracy.

A mix of local ads, listener support, grants and events spreads risk and helps community radio remain financially sustainable.

A clear contract and transparency ensure donors support the project without dictating editorial decisions, preserving independence.

Vertical integration is owning multiple stages of the media value chain, which can increase control over content and costs.

Performance is best measured by audience size and engagement, revenue results and feedback from the community and advertisers.

Disclosing owners helps audiences assess possible conflicts of interest and trust the independence of reporting.

When advertisers are also owners or major clients, media may face pressure not to publish critical coverage, risking bias.

Partnerships allow start-ups to pool resources, learn from experienced partners and reach new audiences more quickly.